DESIGN TO DELIVER
The project‟s core value has been to make markets work for the poor to reach large numbers of people by
building on commercial dynamics to induce systemic change.
Land O' Lakes is facilitating this transformation but it is the industry stakeholders who are leading it.
Importantly the program is consistent with good practice in private sector development. It focuses on
increased collaboration and on service delivery. It is maximizing the potential of the BDS market in
enhancing the flow of inputs and services to, from, and within the private sector in a sustainable manner for
the benefit of small scale dairy businesses.
The success of the model is a testament to both the programs understanding of the overall market context
and the players and their functions plus the existing conditions in the Kenya dairy industry. It built upon the
existence of a developing market including:
The key market players such as Government, SBOs, processors, service providers and dairy farmers.
The support functions such as training, technology provision and market access.
The business environment such as the rules, standards and laws.
The program objectives are:
Increase competitiveness of the Kenyan dairy sector through collaboration among sector
stakeholders and increased capacity of public sector agencies to serve the needs of the sector;
Increase marketing of milk meeting quality standards by producer-owned milk bulking/ cooling
businesses; and
Enhance access to business development services and technologies.
The model focused on “facilitating” the expansion of the market rather than directly “providing” inputs
and services. It aimed to promote competition and efficiency in the market with a vision of a
sustainable market. Sustainability was placed at the center of the strategy and action to maintain focus
on aligning market functions and players and strengthening incentives and capacity.
KDSCP worked with numerous public and private sector facilitators and service providers to promote
competition and efficiency. It aimed to work through intermediaries rather than offering direct financial
assistance. It has concentrated on technical assistance and incentives that encourage public actors to
address policy and regulatory constraints in the sector; and small business organizations and service
providers to offer inputs and support tailored to unblock the market.
This model delivers value and is replicable and scale-able.
10